WHAT IS SEO ? (anonymous,2022) SEO stands for Search Engine Optimization and refers to the techniques used to improve a website's visibility in search engine results. This includes optimizing technical aspects of the site, making sure the content is relevant to user queries, and increasing the number of high-quality links pointing to the site. The goal is to make the website's pages more easily discoverable and increase their ranking in search engine results. ( MailChimp,2021) ROLE OF THE SEO According to Patrick Hathaway, SEO aims to improve your position in non-paid, or "organic" search results. Different techniques are used to optimize for different types of results, such as AdWords, shopping and local results. Though it may seem that organic listings are pushed down by the presence of competing elements on SERPs, SEO can still be a valuable and profitable endeavor. Organic search results make up a significant portion of the billions of daily search queries on...